Interview: Hats off to Lorna Murray

Kidswear therapy with Katie Kendrick & Linda McLean.

 

In this episode, Katie Kendrick and Linda McLean chat with Australian designer Lorna Murray, the creative force behind the iconic foldable hats now seen on global style icons like Kathy Hilton. Lorna shares how her brand evolved from a personal design project to a globally recognized label stocked in over 500 stores.

Her journey began with a decade of working alongside artisans in India and Indonesia while still teaching art in Australia. A key collaboration in Florence helped propel her hats into the spotlight. From there, a few viral moments—including a Korean influencer and Cathy Hilton on Real Housewives—sparked an organic wave of global attention.

Lorna discusses the evolution of the brand from a one-woman operation to a team of 17 in Sydney and 60 in Indonesia, all working in sync. She emphasizes the power of collaboration, shared values, and creating space for staff to grow organically within the business. Sustainability, creativity, and strong team culture are at the heart of Lorna Murray’s continued success.

• The Journey of Lorna Murray
• Growth and Expansion During COVID
• The Role of Social Media in Business
• Designing Unique Hats
• Building a Team and Company Culture
• Expanding into Children's Fashion
• Creating Brand Loyalty and Collaborations
• Celebrity Endorsements and Their Impact
• The Influence of Reality TV on Fashion
• The Role of AI in Business
• Navigating Market Entry and Brand Growth
• Childhood Inspirations and Creative Journey
• Future Collaborations and Brand Vision

 

Kidswear Therapy is a Pirouette Media production.
Recorded & edited by Richard Kendrick
Music by Low Tide https://open.spotify.com/artist/3Iqd1isfhrqhgH51tX2aqe

Hosted by 
Katie Kendrick of https://pirouetteblog.com
Linda McLean of https://smudgetikka.com

Sponsored by https://pirouettedirectory.com